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Unlocking success: what brand strategy can do for your small business
Imagine trying to navigate a city without a map. You might stumble upon some great places, but chances are, you’ll waste a lot of time and miss out on the best spots. The same goes for your business. Without a clear brand strategy, you’re wandering aimlessly, hoping to attract the right customers. But with a…
more »How to stand out in a crowded market with a captivating brand narrative
Picture this: you walk into a cozy coffee shop. The aroma of freshly brewed coffee envelops you, the hum of quiet conversations fills the air, and the warm, inviting decor makes you feel at home. This coffee shop isn’t just selling coffee; it’s offering an experience, a story. That’s the magic of a brand narrative.…
more »Building a website: WordPress vs. Showit
How to choose which platform is best for your business This post may contain affiliate links and I may earn a small commission when you click on the links at no additional cost to you. There are so many website builders out there, and it can be super confusing figuring out which one is right…
more »Craft a vision statement that will clear the way
Hey there, friends! Have you ever found yourself at a crossroads, trying to articulate where your business is heading but stumbling over the right words? Well, you’re not alone. In my 30 years of dancing through the industry, I’ve seen it all — and if there’s one piece of wisdom I’d love to share, it’s…
more »7 Easy small business marketing activities to kickstart your strategy
Starting marketing for your small business after years without a plan can feel overwhelming. However, implementing a few simple marketing activities can help you kickstart your strategy and make a big impact. Here are seven easy small business marketing activities to get you started on the right track: By implementing these easy small business marketing…
more »Top Tested and Proven Tools for Small Business
Have you heard that there’s a new tool that will give you back your time, help you solve your biggest business challenges, and even automate all of your processes?
more »5 ways to create an emotional connection with your audience… and why it’s important
In a fast-paced culture where marketing comes at us from all directions at all times day and night, it’s a no-brainer that capturing the attention of your target audience requires some creativity. The key is to make an emotional connection. Good listening skills Consumers are researching everything these days. They have access to reviews, feedback,…
more »Top 3 reasons to hire a professional for WordPress updates
Updating your WordPress website, having it break, and not knowing how to fix it is a well-founded fear. But updates are essential. Instead of ignoring updates, you should educate yourself about what can go wrong when you update WordPress and how to fix it. Why should I update WordPress? Hackers are constantly prowling the web looking…
more »Best logo design results take these factors into consideration
It’s easy to get excited when you’re getting ready for a logo design or redesign! Getting sidetracked for hours on Pinterest looking at ideas is a sure bet when it’s time for something like this. But, I’m going to raise a caution flag and ask you to reign it in for just a few moments.…
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