5 ways to create an emotional connection with your audience… and why it’s important
In a fast-paced culture where marketing comes at us from all directions at all times day and night, it’s a no-brainer that capturing the attention of your target audience requires some creativity. The key is to make an emotional connection. Good listening skills Consumers are researching everything these days. They have access to reviews, feedback,…
more »Top 3 reasons to hire a professional for WordPress updates
Updating your WordPress website, having it break, and not knowing how to fix it is a well-founded fear. But updates are essential. Instead of ignoring updates, you should educate yourself about what can go wrong when you update WordPress and how to fix it. Why should I update WordPress? Hackers are constantly prowling the web looking…
more »Signs it’s time to rebrand
1. Your name no longer reflects your brand vision Name changes are definite triggers for rebranding. Sometimes a name change can make a significant difference. Did you know that Ebay was originally named AuctionWeb? The name Ebay made the company more memorable. 2. You’re embarrassed to hand out your business card or website address Have…
more »Creating your brand
Images, fonts, color palette and so much more What is a brand, exactly? Some will tell you it’s your logo. Others say it’s your colors, fonts, and style. I’m here to tell you that it is everything that makes an impression on potential clients. Your brand includes colors, fonts, imagery, and language. It also includes…
more »Case study: rebranding
Gibson Home Services approached me as they marked their 10th year in business. Their original logo was something they put together when they launched their business. It suited their needs at the time but ten years later, they felt it needed some changes. Reaching the 10-year milestone the company found that the best types of…
more »Image formats explained
Have you ever wondered where to turn to have image formats explained? When one should be used over another and why you need to know? When to use a pdf or a jpg? Let’s take the mystery out of it and make these file types a little easier to understand. Vectors Vector files are those…
more »FAQs about website hosting
What is there to know about website hosting? Websites reside on a server. Think of your web host server as an apartment building. They’re available in all sizes and varieties. Some offer minimum security much like having doors and windows that lock. Others are fully armed with guards and even an elevator operator to make…
more »Before the logo design…
It’s easy to get excited when you’re getting ready for a logo design or redesign! Getting sidetracked for hours on Pinterest looking at ideas is a sure bet when it’s time for something like this. But, I’m going to raise a caution flag and ask you to reign it in for just a few moments.…
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