Effortlessly connect with your dream clients.
I help service-based businesses transform their branding and marketing so that it looks, sounds, and feels like a perfect fit for their ideal clients.
I believe that an intentional brand strategy will attract your dream clients.
You've invested precious time, money, talent, and so much more in your business. Don't risk losing it all. I've got your back.
I’ve been exactly where you are. I learned and now I’m here to help you.
I understand that trying to find your way through promotional strategies and building a brand reputation is not easy. Early in my career, my work focused solely on creating business logos. Now, more than three decades later, I appreciate that creating a well-rounded brand experience requires more than just a beautifully designed logo. That's why my exclusive process focuses on how your brand looks, sounds, and the way it makes your clients feel. My all-encompassing approach applies to the way in which potential and existing clients perceive your business.
kind words
When I met Pam, I know right away that she would be the designer I could trust to redesign our logo. We wanted to start attracting an upscale clientele. Seven years later, Pam is my brand marketing guide. She has an innate sense of excellent design and knows how to make the right type of impression so that we now attract the perfect clients.
– Valerie Gibson, President, Gibson Home Services
What would an effortless connection with your ideal clients do for your business?
As a fellow business owner, I've experienced firsthand how challenging it can be to run a business and try to do much of it myself. I avoided placing trust in essential professionals who could help me for waaayyyy too long.
But once I found the help I needed, taking back control of my time was freeing!
The most rewarding part of my job is seeing my clients and their businesses undergo a truly remarkable transformation after we begin working together. It's as if a burden lifts off their shoulders. Their passion is reignited. Getting real results is a game-changer and they begin to dream again.
It is not easy to hire help and let go when you’ve been at the helm. Maybe you feel the way many of my clients felt before we started working together.
- You think your brand will change so much that it won't seem like you anymore.
- You enjoy the challenge, but there's not enough time to work in your business – you know, the part you truly enjoy.
- Feeling anxious that your brand will lose that personal touch.
- Overwhelmed by indecision.
- Fear that no one else can get it right.
- Thinking that you have too much to do and can’t possibly find time to sit down with someone.
Or maybe some of these thoughts sound familiar:
- "It's just easier if I do it myself."
- "I'm not good at delegating."
- "I've tried working with someone before. It just doesn't work for me."
If you’re nodding your head as you read this, ask yourself:
- How is my current situation working out?
- How would it feel to free up your time for whatever brings you happiness?
- Would a conversation with Pam be helpful in making my decision?
Grab my scorecard and assess your branding and marketing
My Brand Scorecard indicates how well you’re connecting with potential and existing clients. This 10-question report will reveal what you’re doing well and highlight the areas where you can use improvement.
Grab this exclusive report card and start making positive changes today.
My job as a brand and marketing strategist is to assist business owners with presenting a solid, stable, trustworthy brand. An audience will identify inconsistent brands and bypass them. Why? Because a lack of cohesiveness through the areas of the core identity, brand elements, and brand applications will be interpreted as untrustworthy.
The art of building A BRAND THAT CONNECTS begins with a solid foundation – a core identity. Aligning the mission, vision, values, narrative, and personality is key. Why? Because these founding pieces establish how the brand will behave under any circumstance.
Brand elements are secondary to the core identity. They convey the personality of the brand. Will it be exciting and fun or serious? Will it appeal to women or men or will it appeal to children? Perhaps it is meant to attract the elderly. The elements include things such as color palette, fonts, logos, imagery, voice, tone, and diction.
Marketing is performed through various applications – videos, podcasts, emails, brick-and-mortar stores, vehicle wraps, social media assets, and swag among others.
#brandidentity #branddesign #brandstrategy #branding #brandingdesign #logo #logodesigner #marketing #marketingstrategy #brand #smallbusiness #smallbusinessmarketing #smallbusinessbranding #marketingagency #solopreneur #entrepreneur #webdesign #webdesigner #brandstory
I`m excited to announce the launch of a brand new website for McCarthy Real Estate Law, your one-stop shop for stress-free real estate transactions.
Check out her website and consider her for your real estate law needs.
#newwebsite #newwebsitelaunch #mccarthyrealestatelaw
What`s the secret to catching the eye of the right type of client? Often overlooked is your brand`s story. But, wait, isn`t it true that your brand`s visual identity, colors, and style is supposed to do that? Yep, that is correct but it takes a bit more than just lookin` awesome. You need to SOUND awesome, too. Wait, what!?!? Did you know that the majority of your potential clients don`t care what products or services you offer? It`s true. They just need to know how you solve their problem. What is it that you really do for your clients? Do you ease their mind? Does your service increase self-esteem, providing a sense of belonging, and even higher status? Maybe your services ultimately provide financial freedom. Regardless of the solution, you need to get to the point as soon as that target audience comes into contact with your brand. Want to know if your brand is stacked up to connect with the right audience? Grab my 10-question Brand Scorecard to find out – link in bio.
#branding #brandstrategy #brandstory #marketing #brandpositioning #brandpositioningstrategy
Our websites start from scratch. We know that a "one-size-fits-all" approach doesn`t work for everyone. Our strategy session begins with questions like: "what is your vision for your company?" and "how do you want viewers to feel after they visit your website?" Our new client is looking for a website that evokes: safety | welcome | warmth | peace | understanding | compassion. #websitedesign #webdesign #smallbusinessmarketing
I would be honored to work with you.
I consider it a privilege to partner with entrepreneurs on their brand journey. Even after collaborating with countless clients across various industries, I am still genuinely humbled by the chance to craft designs for individuals as passionate and inspiring as yourself.
I look forward to helping you.