3 website strategies that will boost your sales
There are so many ways to optimize a website, but when it comes to increasing sales, three simple yet powerful website strategies can make all the difference. These strategies have completely changed the game for me, and they’re easy to implement for any small business or entrepreneur looking to drive more conversions.
Let’s break down the three essential website strategies every site needs to start seeing real results.
1. State what you offer above the fold in under 10 words
When visitors land on your website, they should immediately know what you do and how it benefits them. Sounds simple, right? But so many websites miss the mark by focusing on what they offer, not what their customers want.
Here’s the trick: within the first few seconds, the visitor should know exactly how your product or service will solve their problem or fulfill their desire.
This is why your headline is crucial. It needs to clearly state what you do in less than 10 words—and it must be above the fold (meaning visible without scrolling). You’re not listing your services here. Instead, you’re selling the benefit of what you do. What is your ideal client looking for? Speak directly to that need.
For example:
- “Get the website design that converts visitors into customers.”
- “Find a brand identity that attracts your ideal clients.”
- “Grow your business with proven marketing strategies.”
Notice that these statements aren’t about what I offer but about what my client gets. That’s the key to grabbing attention and keeping people on your site.
Pro tip: Keep your headline simple and focused. Avoid industry jargon and go straight to the benefit your client will see by working with you.
2. Make the next steps crystal clear—and offer an alternative
You’ve grabbed their attention. Now, what do they do next? This is where your call to action (CTA) comes in. Many websites have a simple “Sign up” or “Buy now” button, which is great for the visitors who are ready to commit right away. But what about the ones who need a little more convincing?
You need to make it easy for people to take the next step. However, not everyone is ready to buy on the spot. Maybe they’re interested but need more information or time. That’s where having an alternative option can help nurture them toward a future sale.
Alongside your primary CTA, offer something less direct, like:
- “Learn more” or “How it works” — This gives hesitant visitors the opportunity to explore your offering before committing.
- Lead magnets — Offer valuable content like a free guide, checklist, or downloadable resource in exchange for their email address. This not only builds trust but also allows you to follow up with them and keep them in your sales funnel.
For instance, if you offer a web design service, your lead magnet could be a free ebook titled, “5 Ways to Improve Your Website for More Conversions.” This builds credibility and gives you a way to stay connected with potential clients.
Pro tip: Include your lead magnet in prominent places on your site. Make it easy for visitors to get the resource without having to dig for it.
3. Build trust with testimonials and social proof
Trust is everything when it comes to sales. One of the most effective ways to establish trust on your website is by showing that others have already hired you—and loved the results. Yet, so many websites fail to showcase social proof, and it’s a huge missed opportunity.
Here’s why testimonials and logos from companies you’ve worked with are so effective: They show potential clients that others have already taken the risk, and it paid off. When people see positive reviews from real clients or recognize familiar brands that trust you, it builds instant credibility.
Here’s how to do it right:
- Include testimonials from past clients on your homepage and key sales pages. Focus on specific outcomes or results they achieved by working with you.
- Showcase logos of companies you’ve worked with, especially if they are well-known or respected in your industry.
- Add case studies or detailed client success stories that explain the challenges your client faced and how your service provided the solution.
For example, a web design testimonial could be as simple as:
- “Pam created a stunning website for our business that not only looks amazing but increased our online sales by 35% in just three months.”
That kind of result-oriented statement tells future clients you can deliver—and that’s what they’re looking for when deciding to hire you.
Pro tip: Keep your testimonials fresh by updating them regularly and include a mix of different types of clients, industries, and outcomes to show the range of your skills.
Remember, small tweaks can lead to big results. Start with these changes in your website strategies, and you’ll be surprised by the impact they can have on your business growth.
Ready to take your website to the next level? Let’s chat about how I can help you create a brand and website that truly stands out.