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You don’t need enterprise-level resources to deliver reliable service Delivering great customer service as a small business doesn’t require enterprise-level tools or a big budget. By focusing on simple, sustainable practices, you can ensure a smooth and reliable experience for your customers at every touchpoint—whether they visit your storefront or interact with you online. These […]
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Your home page is often the first impression visitors get of your business. A well-designed home page should guide them effortlessly toward understanding what you do, why it matters, and how to take the next step. If your website isn’t converting visitors into leads or customers, it may be missing some crucial elements. 1. Navigation […]
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You don’t need enterprise-level resources to deliver reliable service Delivering great customer service as a small business doesn’t require enterprise-level tools or a big budget. By focusing on simple, sustainable practices, you can ensure a smooth and reliable experience for your customers at every touchpoint—whether they visit your storefront or interact with you online. These […]
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As the year winds down, it’s the perfect time to step back and assess how your brand is working for you. Whether you’re running a small business or designing beautiful spaces, your brand plays a big role in attracting the right clients. Refreshing your brand doesn’t mean starting from scratch—it’s about making thoughtful updates that […]
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Running a local business isn’t just about selling a product or service—it’s about being a part of the community. While national chains try to muscle in with big budgets, you have something they can’t replicate: authentic local connections. If you’re struggling to translate that into your marketing, this guide is for you. Let’s talk about […]
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As a business owner, you might wonder if building email lists is worth your time. I was right there where you are just a few months ago. Adding a new service (digital products) is happening at Pam Owens Design in 2025. To generate enough revenue with this service, I’ll need to reach lots of new […]
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As a small independent business owner, you may often find yourself competing with larger, more established companies for clients. While this can seem daunting, the good news is that you don’t need a big budget to stand out. What you need is a powerful brand perception. This can be the key to attracting high-value clients […]
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Running a local business isn’t just about selling a product or service—it’s about being a part of the community. While national chains try to muscle in with big budgets, you have something they can’t replicate: authentic local connections. If you’re struggling to translate that into your marketing, this guide is for you. Let’s talk about […]
read More »
As a business owner, you might wonder if building email lists is worth your time. I was right there where you are just a few months ago. Adding a new service (digital products) is happening at Pam Owens Design in 2025. To generate enough revenue with this service, I’ll need to reach lots of new […]
read More »
As a small independent business owner, you may often find yourself competing with larger, more established companies for clients. While this can seem daunting, the good news is that you don’t need a big budget to stand out. What you need is a powerful brand perception. This can be the key to attracting high-value clients […]
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Imagine trying to navigate a city without a map. You might stumble upon some great places, but chances are, you’ll waste a lot of time and miss out on the best spots. The same goes for your business. Without a clear brand strategy, you’re wandering aimlessly, hoping to attract the right customers. But with a […]
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How to choose which platform is best for your business This post may contain affiliate links and I may earn a small commission when you click on the links at no additional cost to you. There are so many website builders out there, and it can be super confusing figuring out which one is right […]
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Hey there, friends! Have you ever found yourself at a crossroads, trying to articulate where your business is heading but stumbling over the right words? Well, you’re not alone. In my 30 years of dancing through the industry, I’ve seen it all — and if there’s one piece of wisdom I’d love to share, it’s […]
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- How to attract and book the right clients
- Ways to refine your messaging and stand out
- Strategies to position your brand as the go-to choice
- Simple website tweaks to boost conversions
- How to make your brand work for you
Do you struggle to attract your ideal clients?
