Marketing
5 ways to create an emotional connection with your audience… and why it’s important
In a fast-paced culture where marketing comes at us from all directions at all times day and night, it’s a no-brainer that capturing the attention of your target audience requires some creativity. The key is to make an emotional connection. Good listening skills Consumers are researching everything these days. They have access to reviews, feedback,…
more »Creating your brand
Images, fonts, color palette and so much more What is a brand, exactly? Some will tell you it’s your logo. Others say it’s your colors, fonts, and style. I’m here to tell you that it is everything that makes an impression on potential clients. Your brand includes colors, fonts, imagery, and language. It also includes…
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