Signs it’s time to rebrand

1. Your name no longer reflects your brand vision Name changes are definite triggers for rebranding. Sometimes a name change can make a significant difference. Did you know that Ebay was originally named AuctionWeb? The name Ebay made the company more memorable. 2. You’re embarrassed to hand out your business card or website address Have…

Read More »

Starter website that you can afford

At the start of a new business one of the first things you want is a website. Your website is your online brochure. It’s where potential clients can check out your services, compare what you offer with others, get a feel for your brand, and make contact with you. Yes, a website sounds like something…

Read More »

Creating Your Brand

Images, fonts, color palette and so much more What is a brand, exactly? Some will tell you it’s your logo. Others say it’s your colors, fonts, and style. I’m here to tell you that it is everything that makes an impression on potential clients. Your brand includes colors, fonts, imagery, and language. It also includes…

Read More »

Image formats explained

Have you ever wondered where to turn to have image formats explained? When one should be used over another and why you need to know? When to use a pdf or a jpg? Let’s take the mystery out of it and make these file types a little easier to understand. Vectors Vector files are those…

Read More »

FAQs about website hosting

What is there to know about website hosting? Websites reside on a server. Think of your web host server as an apartment building. They’re available in all sizes and varieties. Some offer minimum security much like having doors and windows that lock. Others are fully armed with guards and even an elevator operator to make…

Read More »

Before the logo design…

It’s easy to get excited when you’re getting ready for a logo design or redesign! Getting sidetracked for hours on Pinterest looking at ideas is a sure bet when it’s time for something like this. But, I’m going to raise a caution flag and ask you to reign it in for just a few moments.…

Read More »