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As the year winds down, it’s the perfect time to step back and assess how your brand is working for you. Whether you’re running a small business or designing beautiful spaces, your brand plays a big role in attracting the right clients. Refreshing your brand doesn’t mean starting from scratch—it’s about making thoughtful updates that […]

5 easy ways to refresh your brand for the new year

5 easy ways to refresh your brand in the new year

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As a small independent business owner, you may often find yourself competing with larger, more established companies for clients. While this can seem daunting, the good news is that you don’t need a big budget to stand out. What you need is a powerful brand perception. This can be the key to attracting high-value clients […]

The power of brand perception

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Imagine trying to navigate a city without a map. You might stumble upon some great places, but chances are, you’ll waste a lot of time and miss out on the best spots. The same goes for your business. Without a clear brand strategy, you’re wandering aimlessly, hoping to attract the right customers. But with a […]

Brand strategy and your small business

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