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As the year winds down, it’s the perfect time to step back and assess how your brand is working for you. Whether you’re running a small business or designing beautiful spaces, your brand plays a big role in attracting the right clients. Refreshing your brand doesn’t mean starting from scratch—it’s about making thoughtful updates that […]

5 easy ways to refresh your brand for the new year

5 easy ways to refresh your brand in the new year

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Running a local business isn’t just about selling a product or service—it’s about being a part of the community. While national chains try to muscle in with big budgets, you have something they can’t replicate: authentic local connections. If you’re struggling to translate that into your marketing, this guide is for you. Let’s talk about […]

Local business marketing

local business marketing strategies

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As a business owner, you might wonder if building email lists is worth your time. I was right there where you are just a few months ago. Adding a new service (digital products) is happening at Pam Owens Design in 2025. To generate enough revenue with this service, I’ll need to reach lots of new […]

The underrated marketing tool

Email lists: The underrated marketing tool your business needs in 2025

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As a small independent business owner, you may often find yourself competing with larger, more established companies for clients. While this can seem daunting, the good news is that you don’t need a big budget to stand out. What you need is a powerful brand perception. This can be the key to attracting high-value clients […]

The power of brand perception

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Imagine trying to navigate a city without a map. You might stumble upon some great places, but chances are, you’ll waste a lot of time and miss out on the best spots. The same goes for your business. Without a clear brand strategy, you’re wandering aimlessly, hoping to attract the right customers. But with a […]

Brand strategy and your small business

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How to choose which platform is best for your business This post may contain affiliate links and I may earn a small commission when you click on the links at no additional cost to you. There are so many website builders out there, and it can be super confusing figuring out which one is right […]

Building a website: WordPress vs. Showit

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As a small independent business owner, you may often find yourself competing with larger, more established companies for clients. While this can seem daunting, the good news is that you don’t need a big budget to stand out. What you need is a powerful brand perception. This can be the key to attracting high-value clients […]

The power of brand perception

read More »

Imagine trying to navigate a city without a map. You might stumble upon some great places, but chances are, you’ll waste a lot of time and miss out on the best spots. The same goes for your business. Without a clear brand strategy, you’re wandering aimlessly, hoping to attract the right customers. But with a […]

Brand strategy and your small business

read More »

How to choose which platform is best for your business This post may contain affiliate links and I may earn a small commission when you click on the links at no additional cost to you. There are so many website builders out there, and it can be super confusing figuring out which one is right […]

Building a website: WordPress vs. Showit

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Hey there, friends! Have you ever found yourself at a crossroads, trying to articulate where your business is heading but stumbling over the right words? Well, you’re not alone. In my 30 years of dancing through the industry, I’ve seen it all — and if there’s one piece of wisdom I’d love to share, it’s […]

Craft a vision statement that will clear the way

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Starting marketing for your small business after years without a plan can feel overwhelming. However, implementing a few simple marketing activities can help you kickstart your strategy and make a big impact. Here are seven easy small business marketing activities to get you started on the right track: By implementing these easy small business marketing […]

Kickstart your small business marketing

Simple strategies to attract ideal clients,

grow your business + thrive with ease...

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