From there we built the website, established email marketing through Flodesk, created brochures and enrollment forms, and set up a digital fundraising and donation system.

Mountain Laurel has always been a school families believe in. Now they have the tools to find those families before someone else refers them.

One of the most meaningful pieces we developed together was a lead magnet — a downloadable booklet of real parent classroom observations, offered in exchange for an email address. For a family considering Montessori for the first time, reading those unfiltered reflections is far more convincing than anything the school could say about itself. It gave Mountain Laurel a way to build a warm list of genuinely interested families and stay in touch with them over time.

Mountain Laurel Montessori School has built something rare — a genuinely warm, purposeful learning environment that families love and recommend to each other. I know this firsthand. My daughter attended from sixteen months old through eighth grade. Long before I was their marketing partner, I was a parent who trusted this school with something that mattered deeply.

For years, Mountain Laurel ran almost entirely on word of mouth. What they needed was a digital foundation that matched the quality of what they'd already built.

website design, copywriting, Brochures, Donation Campaign, Lead Magnet