1. Your name no longer reflects your brand vision
Name changes are definite triggers for rebranding. Sometimes a name change can make a significant difference. Did you know that Ebay was originally named AuctionWeb? The name Ebay made the company more memorable.
2. You’re embarrassed to hand out your business card or website address
Have you ever been asked for your web address and said, "It's a bit outdated..."? That's a clue that it's probably time for a rebrand. It could also mean that a simple brand refresh would help. A complete rebrand isn't always needed.
3. You’re failing to differentiate yourself from the competition
Make sure your brand communicates your key differentiators. You don't want to look like the competition — focus on clearly articulating what sets you apart. Without this, attracting sales and growing your business can be tremendously difficult.
4. Your brand has become overly complicated or diffuse
As time passes, it's easy to lose focus of your brand story while testing and offering different products and services. Sometimes the constant testing and changes in offerings can result in less than satisfactory brand effectiveness. If your brand is feeling a little scattered, your customers will sense it. If they feel the brand is less than solid, you may want to consider simplifying it. A rebrand is a really easy way to do this.
5. Your business model or strategy has changed